12

Weeks for complete implementation

30

Global marketing campaigns developed

13

Different language translations

With the anti-virus market increasingly competitive and its lead generation heavily reliant on the use of syndicated media leads, Symantec looked for a Marketing Automation solution that would improve efficiency, scalability and provide agile reporting.

Symantec needed MAP implementation, business change management and outsourced support across all departments. In addition to this, they needed best practice marketing campaigns ready for roll-out across all departments and EMEA countries. They also needed an increased number of Marketing Qualified Leads (MQL) from bought-in leads.

Symantec consulted with Bluprint to scope out the critical success factors for delivery of their desired Marketing Automation platform.

  • Marketing automation platform implementation
  • Improving and enriching the leads Symantec had bought in through progressive profiling
  • Persona and content workshops to effectively target Symantec’s ideal user personas with relevant content and asset creation
  • Access to analytic reports, giving Symantec peace of mind that the project was progressing against crucial - and agreed - KPIs
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Bluprint sacrificed nothing whilst working to a tight deadline

Louise Walsh, Symantec

We live by our people. Andrew Mullings led a team of six highly skilled marketers.

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Andrew Mullings

Senior Project Director

Liverpool

Andrew Mullings Senior Project Director

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