See how Bluprint supported FIS on their journey from “dysfunctional” to marketing powerhouse

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98,000

MQL's Generated

13%

Opportunity close rate (from 6%)

$1bn

Worth of sales pipeline generated

Financial technology organisation, FIS, knew that, despite their success as a business, their go-to-market approach - and marketing department in its entirety - was not as streamlined and successful as it could be. In fact, it was “dysfunctional”. They knew that a marketing transformation project - that would have a positive ripple effect across the company - was required.

Highly focused on outcome and success, FIS chose to work with Bluprint as they needed to accelerate their time to value. With senior leadership to answer to, they needed to be able to deliver ROI as quickly as possible, as well as highlighting a positive yet pragmatic roadmap for future development of MAP within FIS.

  • Marketing automation platform implementation
  • Providing much-needed support around internal skillset, offering best practice guidance and counsel
  • Development of an outcome-focused MAP roadmap with clear milestones
  • Creation of best practice nurture streams to engage FIS’ target audience and increase the number of qualified leads
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“We chose the right partner; they were that young, dynamic organisation that we were looking for”

Colin Day, Director - FIS​

We live by our people. Lee Hackett led a team of six highly skilled marketers.

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Lee Hackett

Strategy Director

New York

lee Hackett Bluprint DIrector of strategy

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