3

Week taxonomy & data scoping transformation

500

Data nodes

100

Websites DMP enabled

With so many online businesses to support, the implementation of a Data Management Platform such as BlueKai was, for Caxton, a “no brainer”. With each business having individual sales teams, it was a commercially-driven decision by Caxton to support the 60% of their customers that were not maximising sales of their inventory.

Their strategy was to use Data Management Platform in order to expose untapped commercial offerings outside of their customers’ target markets - from which they weren’t getting the best results. 

The challenge came from working with so many online businesses at once, attempting to align and unify them with a single, data-focused strategy.

Bluprint worked with Caxton on a future-proof data taxonomy, and a rigorous Data Management strategy, Bluprint also provided the following assistance:

  • On-site assessment of internal skill and resource required to undertake the implementation and manage the platform
  • Developing a scalable, future-proof DMP strategy that would allow incoming data to determine further action
  • Taxonomy scoping, including ‘fat-trimming’ to bring the project within the remit of 500 taxonomy nodes
  • Data scoping, splitting the data into relevant segments and consequently making it more usable
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"From Day One, Bluprint have understood our environment - as well as our need to demonstrate value - and I know we owe our progress in this area to their expert team"

Chris Smith, Caxton

"This was certainly a complex project - we could see the huge potential that Caxton had in the area of DMP - it was just a case of enabling them to take advantage of that potential” 

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Lee Hackett

Strategy Director

New York

lee Hackett Bluprint DIrector of strategy

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