By

Spencer Montagu

Bluprint Global is pleased to announce Laura Baxter as their new Strategic Director for North American operations. Previously Vice President of Marketing North America for Yellowfin BI, a Gartner Top 5 business intelligence company, Laura will now bring her expertise to brands who understand it is time to embrace digital marketing transformation and a data-driven culture in order to succeed.

As Strategic Director, Laura will be consulting with Bluprint’s marquee accounts in the United States and Canada, working with them to leverage and scale their CRM, MarTech and AdTech tools. As C-Level leaders across sectors recognise the importance and the realities of digital transformation, Bluprint recognises their need for trusted advisors, like Laura, to help them develop customer journeys as well as drive alignment, operational efficiency and adoption.

Laura brings a focused philosophy of technology as a strategic enabler to Bluprint and its clients. Having consulted with technology, SaaS and Fintech organisations for the past twenty years, her global marketing credentials range from Silicon Valley to the EMEA markets. Her previous consultation with Bluprint on its stand out SSGA project demonstrated to management the high standard of experience she could provide clients and cemented their decision for recruitment.

“We are delighted to have Laura onboard to support our growing roster of clients - and speed up BluprintX’s expansion - in North America. Her knowledge of this space is unrivalled and I look forward to working with her to drive growth in the region. Together, we’ll be delivering the unique value the BluprintX group companies bring to the market which is to push organisations to master their investments in marketing technologies. Hiring her is another key step in our combined strategy of strong organic growth and acquiring best-in-class global businesses.”

Lee Hackett - CEO, Bluprint

Laura will be expanding Bluprint’s mission to empower customers to achieve global success in today’s data-rich environment by putting their data to good use and delivering pervasive customer journeys using today’s smartest technology and tools. Clients can expect her to push them towards best practices, processes and strategies for their Martech and Adtech technology, turning marketing into a sought-after resource for engagement, conversion and revenue delivery.

“I love guiding organisations who are ready to take their sales and marketing organizations to the next level, to build data-driven ecosystem foundations that serve today's sophisticated campaign delivery platforms. I enjoy applying my experience to deliver ABM strategies and end-consumer customer journey's that help our marquee accounts gain competitive advantage. In particular, turning my experience towards helping clients with a strategic approach to customer-driven demand creation.”

Laura Baxter - Strategic Director, Bluprint